About Me
This is me
After studying Fashion Design at university, my experience within the industry comes from my six year role at the successful start up brand, HERA and a further year working freelance.
I started at HERA in late 2016, one year after the brand was launched and worked closely with the founder over many years creating best-selling garments which have been worn globally by celebrities such as Conor McGregor, Hailey Beiber, Lewis Hamilton and many more (check out my portfolio).
When I started at HERA, there were little systems for design or product management and during my time at HERA, I helped build and implement key structure into the brand, not only with the Design side of the business but through Production Management, Logistics, Buying and Merchandising.
Every small business owner understands the need to juggle multiple roles while growing their brand. Drawing from this perspective, my time at HERA provided me with invaluable insights into every aspect of establishing a business from scratch. When the brand was sold in October 2021, I knew this was the perfect time to start my freelance journey.
One year into my freelance adventure, I'm happily collaborating with a number of clients both in the UK and overseas, assisting them in turning their brand dreams into vibrant reality!
Services & skills
I bring
visions to life
Apparel design services for Ready to Wear, Swimwear, Accessories, Childrenswear and more across both Menswear and Womenswear are where my skills lie.
​
Unlike most designers, I have had the privilege of working closely with a founder, running and managing a start-up business, so I really do understand what it really takes to get an e-commerce business from the ground, up! With this experience, I am able to offer consulting and management services to help you implement solid foundations, so you can grow and scale your product offering and brand, with ease.